Client: Fila
Project Type: Social Media Promotion Visual Design

‍Overview:
In my role as a graphic designer for Fila, I was tasked with the creation of vibrant and impactful visual content for social media platforms, the official website, Zalora, and HKTV Mall. The primary goal was to spotlight the brand's new arrivals and promotional sales through eye-catching graphics that not only capture the essence of the brand but also resonate with the target audience. My responsibilities included everything from initial concept development to the final execution of designs that effectively drive engagement and boost sales.

‍Mood Tone:
The mood tone for the Fila project was energetic, bold, and dynamic, reflecting the brand’s active and youthful spirit. The design utilized a palette of strong, vivid colors paired with modern typography and dynamic layouts to create a sense of movement and excitement. This approach aimed to convey the high-energy lifestyle that Fila embodies, appealing to both sports enthusiasts and fashion-conscious consumers.

This project not only allowed me to push the boundaries of digital sports marketing but also to contribute significantly to Fila's market presence by developing visually compelling content that stands out in the competitive fashion industry.